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By targeting keywords with buyer’s intent, you can reach shoppers when they’re searching for the products and services that you offer. For example, if you’re selling dog beds on your Shopify store, target keywords like “dog beds cheap,” and you’ll attract people who are looking to buy a dog bed.
Whether your ad campaign is displayed on the top or the bottom of the SERPs depends on your bid price. The more you bid, the better visibility you get.
1. Write compelling ad copy
Remember, search ads are text ads, there are no visuals attached, so their effectiveness depends on how well you write them.
Your ad copy should be focused not on the features of your products but on user benefits. Appeal to your potential buyer’s needs and emotions.
2. Create branded search campaigns
It’s highly recommended to bid on your branded terms, especially if your business is new and you’re not ranking organically yet. This way, you can ensure your potential customers will easily find you if they want to check you out.
And, even if you already rank on Google organically, it’s still beneficial to run a branded search ad. Grammarly does it even though it’s a strong, well-established brand.
3. Run competitor search campaigns
Another way to use text ads is to target your competitors’ branded terms.
Don’t feel bad for doing it – it’s a very common practice. Chances are people searching for your competitors will be interested in your products, too, so take this opportunity to increase your sales. Plus, if you’re already popular in your niche, it’s very likely your competitors are already bidding on your branded terms.
4. Create Dynamic search ads
According to Google, 15% of searches on Google are brand new every day. While this gives savvy marketers more ways to get in front of their target audience, it also makes it harder to keep up with all the relevant keywords for your brand.
To save time and make managing keyword lists easier, run dynamic search ads. They offer the easiest way to reach people who are searching for your products and services on Google.
Dynamic search ads use the content from your online store to target your ads.
5. Create Responsive search ads
While they may sound similar, responsive search ads are different from dynamic search ads.
With dynamic ads, the content is pulled from your website and automatically adjusted to create your ads.
Whereas, with responsive ads, the advertiser needs to prepare a list of multiple ad headlines and descriptions for the same ad. Then, Google Ads automatically mixes and matches them to find the best performing combinations.
Display ads can help you to introduce your business to specific target audiences who are likely to be interested in what you’re selling. This way, you can reach more people compared to only using search ads.
1. Google Display Network
To show your Display campaigns to relevant people, Google uses the Google Display Network (GDN).
It’s a network of more than 2 million websites, apps, and videos where your Google Ads can appear. It lets you set where or when you want your ads to be shown based on features of your ideal audience, such as their age, gender, or interests.
With Google Display Network, you can reach more than 90% of internet users worldwide.
2. Prioritize Responsive Display ads
You can choose between three types of display ads: responsive display ads, Gmail ads, and uploaded image ads. While all three ad formats are effective and can serve different marketing strategies, Google says that responsive display ads get the most reach of all types. That’s why we recommend putting more budget into them.
Responsive display ads are automatically adjusted in appearance, size, and format so they could fit all the available placements on the Google Display Network.
3. Don’t mix new users with remarketing audiences
Display ads allow for remarketing, which is a great way to remind your website visitors of your products. However, make sure you exclude people who have already been to your online store or watched one of your YouTube videos from your new audiences. They are already familiar with your brand and will probably need a different kind of messaging than people who have never heard of you.
4. Attract people similar to your high-value visitors
You can use your remarketing audiences made from your previous visitors to expand your top-of-the-funnel audiences (those people who don’t know about you yet). You can take your high-value visitors and use them to find similar people who are likely to become your customers.
To do it, use a targeting option called “Similar Audiences.” It allows you to get in front of potential customers who have similar web behavior as people from your remarketing campaign.
1. Create narrow audiences
Remember, if you advertise to everyone, you advertise to no one. To run successful video ad campaigns, create separate video ads that target ultra-specific keywords, topics, or demographics. This way, you’ll have ads that are genuinely relevant to your target audiences, and they’ll be more likely to get into your marketing funnel.
2. We Keep your ad short
Ad play rates drop off significantly after 45 seconds, so make sure to deliver your most important messages early in the video.
3. Be direct with your messaging
Because your video ad may be your only communication with YouTube viewers, be direct about what your business offers. Provide your target audience with clear next steps to take after watching the video. For example, you could encourage them to make a purchase or visit your website for more information.
4. We Use advanced campaign settings
Optimize your video ads with advanced campaign settings. For example, you can set your ads to run during certain hours or days of the week when you’re most likely to reach your target audience. You can also set a frequency cap to limit the number of times your ads appear on YouTube or partners on the Google Display Network to avoid ad fatigue.
1. Product Shopping ad.
These are created using the product data provided in your Google Merchant Center account. So We might need the. Access to it for better performance to showcase it to you,
2. Showcase Shopping ad.
These can be made by grouping together a variety of similar products. Customers will be able to compare a few of your products and choose the best one. This allows people to explore your inventory without even going to your store.
3.Local Inventory Shopping ad.
These ads are useful if you have a physical store. They use product feed data from your local inventory to display your products from a physical store to nearby Google shoppers.
If you still have question about the package and plan or How does it get executed, Feel Free To contact us, We will happy to share the informations along with our previous clients results to show you